Whom to Blame: Is it users of SEO programs or is it Google?
I admit. Prior to learning about SEO products and site optimization industry, I considered that Google was great. I Used Google to look for anything from human beings, to photography, to articles to odd gadgets and completely trusted the results. Then I learned about SEO applications and a separate industry specializing in site optimization, and my search habits were never the same. But even prior to my discovery, having done a bit of introspective analysis, I got a feeling that search engines, Google to boot, know far from everything, and divulge to the web community a tiny portion of that.
My Google travails soon persuaded me that Flikr is a better image data bank, that with the help of Digg I can get quality news coverage without the need to rummage through Google search findings (rummaging is more fitting than Google search), and human search is better managed by Facebook. It seems like whenever I search for odd gadgets on Google, the results are almost always messy, to put it kindly. Try searching for SEO programs and other SEO relevant topics on Google and you are almost prepared to give up your patience. I mean, come on, what’s the connection between SEO apps and employment webpages or Web casinos? It happens in my disappointment.
So when news of free link building software and the whole industry built around it entered my modest worldview, my qualms about websites popping up on the top of Google increased virally. Do they deserve to be there and who is to blame, Google or site promoters using SEO programs. The ethical dilemma is immense. Do I quit using my SEO google ranking or do I quit using Google instead? I decided that I can’t turn away from Google just yet. At least not till the worthy contender enters the picture. For now I will keep juggling between Blekko, Google and the above methods to complement the SERP mess that Google is. And, oh,yes, I will continue playing with my SEO tools.
Frankly, SEO applications is the reason why people like myself get discovered on the Internet. intelligent as they are, search engine web bots are unlikely to find some random person and index his webpage well. In this regard, I remain a firm believer in SEO applications and organic search. If it was all about the cash, the corporate giants would squish me before I knew it. And there are hundreds of companies on the Fortune roll! But here is another thing that irritates me and other backlink checker users, I am sure. There are guys who buy SEO applications and use them to sell shoeson career sites and the like. What we are left with is rubbish that not only pervades the net but is also highly positioned by search engines.
What is the user perspective on this? They Google SEO tool reviews and will instead find junk search findings. They get disenchanted. So much for the “Internet fairness”. Does this imply that SEO software and service industry is bad? I don’t think so.
The abusers of SEO tools need to stop polluting the Internet but it’s like asking hackers to stop hacking. The unfortunate thing about it is that black hat SEOs are abusing the prospect to be seen on the Internet that is available to the no-name person like myself. For now users just have to be patient with them. One can only hope that Google will put more effort into catching the schemers abusing SEO programs, and if Google doesn’t, the next search engine will.
Tags: Google, Optimization, SEO, software tools, tool